課程大綱

課程資訊

課程名稱

科技與創新管理
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION

開課學期

97-2

授課對象

管理學院國際企業學研究所

授課教師

吳學良

課號

IB7004

課程識別碼

724EM0050

班次

學分

全/半年

半年

必/選修

選修

上課時間

星期三2,3,4(9:10~12:10)

上課地點

管一204

備註

本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限：35人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/972TIM_2009

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課程概述

As innovation is now the most important driver of competitive success, practitioners and scholars have raced to better understand the nature and the process of innovation. This course aims to provide a strategic framework for managing technology and innovation. Specifically, we will pay more attention on the dynamics of innovation, formulation and implementation of technological innovation strategy, and highlight global competition whenever possible.

課程目標

The objectives of this course are set as follows:
1.To help students have in-depth understanding of the dynamics of innovation.
2.To familiarize students with how a technological innovation strategy is crafted.
3.To expose students to the well-designed processes for implementing an innovation strategy.

課程要求

- Active and meaningful participation: This course is based on the premise that the bulk of your learning will take place as you prepare for each class, attend the class, and participate in the ensuing group and class discussions. As such, attendance to the class on time is mandatory. Because learning takes place in class, you must be prepared for each class. As a result, this is a very intense and demanding course. Active participation, both in the class and in the group, is an indispensable element of learning experience. Meaningful participation means making a contribution to the intellectual conversation. Our interest is not “right” or “wrong”, it is whether you have made a contribution to the development of the issues under study by the class (group), and whether you have moved the class (group) forward. Much of the professional activities of managers involve speaking about one’s analysis of issues in front of other managers. Communication skills, such as these, should prove useful in whatever career you choose.
- HBR article as the assigned reading and class presentation: To enhance your reading and presentation skills, I will assign HBR articles for some topics of course. Student groups are responsible for on-class presentation and for leading the discussion of assigned questions.
- HBS cases and Write-ups: You are required to read and submit the case write-ups for each HBS case. The case write-ups have to be word-processed, with 1.5 line space and font size in 12, and signed by all team members before turning in. Since report length will not necessarily reflect its quality, please limit your write-ups within TWO pages each, excluding necessary appendices. Finally and most importantly, all assignments are due by the date of case discussion. There will be no credit for overdue write-ups.

預期每週課後學習時數

Office Hours

指定閱讀

參考書目

-Textbooks:
Melissa Schilling (2006) Strategic Management of Technological Innovation, 2th
ed., McGraw-Hill. (華泰代理; Tel: 21621217)
-HBS cases: there are six Harvard Business School cases in this course. You
are required to pay NT$300 for all cases as reprint permit fee to HBS and the
cost of photocopy.
-Textbook cases: the small case at the beginning of each chapter.
-Assigned HBR articles: These materials are downloadable from the CEIBA
website before class. They should be prepared by everyone and presented by the
assigned group.

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Mid-term and final exams	60%
2.	Case Write-Ups	15%	by group
3.	Class participation	15%
4.	Group Presentation	10%	by group

課程進度

週次	日期	單元主題
第1週	2/18	Course orientation & Student grouping
第2週	2/25	Ch 1 The Importance of Technological Innovation Ch 2 Sources of Innovation
第3週	3/04	Ch 3 Patterns & evolution of technology
第4週	3/11	Ch 4 Standards Battles and Design Dominance
第5週	3/18	HBS Case #1: Kodak and Digital Revolution (A)
第6週	3/25	Ch 5 Timing of Entry Ch 6 Defining the Organization’s Strategic Direction
第7週	4/01	Ch 8 Collaboration Strategies
第8週	4/08	HBS Case #2: MySQL Open Source Database
第9週	4/15	Mid-term exam
第10週	4/22	Ch 13 Crafting a Deployment Strategy
第11週	4/29	HBS Case: #3 Google
第12週	5/06	Ch 9 The regime of appropriability
第13週	5/13	Ch 10 Organizing for Innovation
第14週	5/20	HBS Case #4: Sharp's Technology Strategy
第15週	5/27	Ch 7, 11 &12: New product development
第16週	6/03	HBS Case #5: 3M Optical Systems: Managing Corporate Entrepreneurship
第17週	6/10	HBS Case #6: NEC: A New R&D Site in Princeton
第18週	6/17	Final exam